Patrick Frater Asia Bureau Chief The box office in mainland China reached an all-time high in the summer season, according to figures from ticketing agency Maoyan Entertainment.
The record was achieved with minimal input from Hollywood. Maoyan, which defines China’s cinematic summer as running from the beginning of June to the end of August, says that the previous record of RMB17.8 billion, set in 2018, was beaten on Thursday evening (local time) – some two weeks before the end of the current season.
China’s cinema-going rebound started with a jolt after mainland authorities abruptly dropped anti-COVID restrictions in mid-December 2022 allowing “Avatar: The Way of Water” to profit from a wave of revenge consumption.
The late January to early February Chinese New Year period also delivered a record box office of about $1 billion, before the gravitational pull of China’s slowing economy flattened the recovery.
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