Cannes Gets In The FAST Lane As Research Shows Movies Pack A Big Punch On Free Streaming
deadline.comMovies and movie channels are driving viewing on FAST services, a packed room at the Cannes Marché du Film heard today. Owners of movie libraries and IP stand to generate significant revenue from free streaming as the sector booms, the boss of Pluto TV, one of the leaders in the field told the Cannes audience.
FAST discussions and presentations are the staple of the TV conference and festival circuit and the Marché Du Film put the subject on the film industry’s agenda with a dedicated session, moderated by Deadline.
It was opened by Maria Rua Aguete, Senior Research Director at analyst house Omdia. It then broke into a conversation with Olivier Jollet, International General Manager of Paramount-owned Pluto TV.
Rua Aguete shared new forecasts showing that global FAST ad revenues will top $6 billion this year and surpass $10 billion by 2028.
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