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Cannes Film Market’s Cannes Next Initiative Teams With U.K.’s Film Soho for Global Virtual Production Summit (EXCLUSIVE)

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variety.com

Naman Ramachandran Cannes Next, the Marché du Film’s innovation-driven platform exploring the future of the entertainment sector, has revealed an exclusive partnership deal with U.K.

film and TV group Film Soho. Film Soho will act as principal partner and presenter of Cannes Next’s 2023 program at this year’s Marché du Film, taking place from May 16-24 May.

Alongside real-time production technology outfit Disguise, Cannes Next and Film Soho will present the Global Virtual Production Summit on May 19 – a full day of activities and dialogue dedicated to virtual production and aimed to connect leaders of media tech and innovation with producers and studio heads who are currently shaping the future of the entertainment industry.

Film Soho’s virtual production (VP) arm V-Studios also makes its return to Cannes this year after debuting in 2022 with a VP stage where it hosted the Cannes Next virtual production workshops for market and festival attendees.

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