Cannes Content Market Mipcom Sets Spain as Its 2024 Country of Honor
variety.comJohn Hopewell Chief International Correspondent Spain will be the Country of Honor at 2024’s Mipcom, the biggest TV content market in the world.
Celebrating Spanish creativity, the Country of Honor program will mix events will feature panels and screenings of first-look new content, focusing on opportunities for co-production and relocation to Spain, Lucy Smith, director of Mipcom, announced Thursday at a press conference in Madrid.
The honor recognises “the country’s increased prominence in recent years on the global stage” which is “inescapable and is incredibly impressive,” Smith added. “It really could not be more timely for Spain to take center stage this year at the mother of all entertainment content markets,” she said.
Mipcom will open with a Spanish-themed party, Smith added. The co-production and entertainment content event unspools in Cannes over Oct.
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