Britney Spears Musical ‘Once Upon A One More Time’ Sets Broadway Closing Notice

deadline.com:

Once Upon a One More Time, the Broadway musical that uses Britney Spears hits to re-tell and revise various fairy tales and opened in June to mixed reviews, has announced an early closing.

In an Instagram post today, the production notes that the final performance will be Sept. 3 at the Marquis Theatre. “The fairy-tale is coming to an end,” the post says. “Final performance September 3…come party with us one more time!” Updating such fairy tale characters as Cinderella, Snow White and Rapunzel with a feminist twist, the musical, directed by Keone and Mari Madrid, includes such Spears hits as “Oops I Did It Again,” “Toxic,” “Baby One More Time,” “Lucky,” “I Wanna Go,” “Crazy,” “If I’m Dancing,” “Passenger,” and “Work Bitch.” Although Spears has expressed her approval of the musical, she did not have direct participation in it.

The large cast includes Briga Heelan, Justin Guarini, Aisha Jackson and Jennifer Simard. While critics’ reviews of the musical varied widely, the show failed to catch on with audiences or successfully tap into Spears’ still-large fan base to any meaningful extent.

The most recent available box office figures – for the week ending August 12 – indicate that attendance at the Marquis was at less than 50% capacity (47.4% of seats were filled, to be exact).