Bob Iger: Hollywood Storytellers Need to ‘Embrace the Change’ Driven by Tech Innovation
variety.comCynthia Littleton Business Editor New technology is friend not foe to Hollywood’s creative community. That was the message delivered Thursday morning by Disney CEO Bob Iger during his keynote conversation at the Canva Create showcase event held at SoFi Stadium and Hollywood Park.
Iger, who is an investor and board member of the privately held online design platform, commended Canva for embracing the potential of generative AI tools and other cutting-edge technologies to make high-end visual media design tools readily available to everyday users.
Based in Sydney, Australia, Canva has emerged over the past decade as a digital media star. The company was valued at $40 billion in 2022 when Iger took an undisclosed stake.
That transaction came during his two and a half year retirement from Disney that ended with his return as CEO November 2022.
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