Bella Hadid Apologizes for Controversial Adidas Ad, Rebukes Antisemitism in Passionate Statement
justjared.comBella Hadid is speaking out for the first time about her controversial Adidas campaign. If you were unaware, the 27-year-old model starred in a campaign for the relaunch of the brand’s SL72 sneaker, which honored the anniversary of the 1972 Olympics.
However, the Olympic Games that year was the site of a Palestinian terror attack on Israeli competitors. The association sparked controversy, prompting photos to be scrubbed online.
We have a full breakdown of the controversy and Adidas‘ statement to get you up to speed. On Monday (July 29), Bella took to social media to issue a heartfelt statement apologizing for the campaign, rebuking antisemitism and speaking about her connection to Palestine amid the ongoing war with Israel. Keep reading to find out more… Read Bella‘s full statement, which was shared on her Instagram story, below: “For those of you that do not know my heart, I want to make sure you’re hearing directly from me about my recent campaign with adidas.
I would never knowingly engage with any art of work that is linked to a horrific tragedy of any kind. In advance of the campaign’s release, I had no knowledge of the historical connection to the atrocious events in 1972.
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