Tim Gray Senior Vice President Have you OD’d on all the media attention for WB’s July 21 launch of “Barbie”? It’s understandable, but you have to cut her some slack: Mattel and Barbie have been waiting decades for this moment.
Years ago, Universal homevideo exec Glenn Ross told Variety that U and Mattel had been thinking about films as far back as 2001: “We knew we should make Barbie a movie star.
It has to be the same way you would feel when seeing a Meryl Streep movie.” He was speaking in 2007 about the animated films.
The direct-to-DVD films debuted in 2001 and six years later, they had completed nine titles, with each selling more than a million copies.
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