Elsa Keslassy International Correspondent Francois de Brugada, the long-running boss of Banijay France, will be stepping down in September to lead FL Entertainment’s newly created division dedicated to live events.
Named Banijay Events, the division will build on Banijay’s parent company FL Entertainment’s recent investment in The Independents, a global marketing and communications group for luxury and lifestyle brands, as well as Banijay’s acquisition of Balich Wonder Studio, the Italian entertainment group.
FL Entertainment said Banijay will be able to seize opportunities within the live event industry as it “remains largely unconsolidated and has a business model very similar to that of content production and distribution.” Banijay reached €3.2 billion ($3.5 billion) in revenues for 2022.
François Riahi, CEO at FL Entertainment, pointed out the “live events business has rapidly soared post-Covid and given our already-established entertainment assets.
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