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‘Avatar: The Way Of Water’ Breaks Box Office Records For CJ 4DPlex Theaters With $85M WW

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EXCLUSIVE: When a tentpole works at the global box office, there’s a ripple effect with exhibition partners, not just the studio, bathing in riches.

Such is the case for CJ 4DPlex’s Screen X and 4DX auditoriums which can brag that Avatar: The Way of Water, as it clocks $2.1 billion worldwide, is the exhibitor’s highest grossing movie of all-time with $85M.

4DX theaters are those employing multi-sensory technology which submerge moviegoers into a pic’s action with over 21 unique motion and environmental effects.

4DX auditoriums include motion, vibration, scent, rain, mist, bubbles, fog, smoke, wind, temperature changes, and strobe lights in their presentation of a movie.

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