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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Magic Mike’s Last Dance’ & ‘Titanic’ Reissue Having Super Bowl Dance-Off At Box Office – Preview

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deadline.com

In both a noble gesture toward exhibition after the studio’s Project Popcorn, and in a means to monetize downstream revenues, Warner Bros is taking what was a HBO Max movie, Steven Soderbergh’s Magic Mike’s Last Dance, and putting into 1,500 theatrical locations this weekend.

That’s with a thrifty marketing spend. It’s the second movie after New Line’s House Party ($8.8M)whereby Warners has reversed engineered a streaming release for the big screen.

Meanwhile, Paramount, is building off the heat of James Cameron’s Avatar: The Way of Water, with a 25th anniversary 3D re-issue of the filmmaker’s Oscar winning 1997 title, Titanic.

There’s two arguments to be made that either could notch No. 1: Titanic apparently tracking better than the fall re-issue of Avatar ($10.5M opening) with a shot at double digits in 2,400 theaters and the Channing Tatum-Salma Hayek Pinault threequel also having a potential $10M debut with the chance for more heading into Valentine’s Day Tuesday.

Read more on deadline.com
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