American Film Market Relocating To Las Vegas’ Palms Casino Resort
deadline.comFollowing years of speculation as to a new location for the American Film Market, organizer IFTA and its Board of Directors have confirmed Las Vegas‘ Palms Casino Resort as their venue for the 45th edition.
The decision comes almost two weeks after Deadline exclusively reported the Palms as a leading contender. Held in Los Angeles and Santa Monica for over four decades, the leading indie market moved away from its longtime Santa Monica home The Loews last year, though its relocation to the Delfina was beset with issues and drew complaints from attendees.
The decision to move to Las Vegas came after a multi-city search and careful consideration of the needs of AFM’s Exhibiting Sales Companies and Buyers. “After extensive research, discussions with the Board and invaluable feedback from stakeholders, this move underscores our determination to evolving AFM to meet today’s industry needs,” said Clay Epstein, IFTA Chairperson and President of Film Mode Entertainment. “The strength of the AFM lies in its ability to create community and present a sophisticated platform for all our participants’ activities in one convenient location.
The Palms enables us to do all of that and beyond.” Added Jean Prewitt, IFTA President & CEO, “AFM was created by the Independents and remains the Independents’ market.
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