‘The Traitors’ Knocks ‘Masked Singer’ Off Its Global Formats Domination Perch After Four Years
deadline.comEXCLUSIVE: The Traitors continued on its path of global domination with 11 territory launches in 2023, unseating The Masked Singer as analysis firm K7‘s Format of the Year after four years of domination.
The number of Traitors premieres around the world rose by 57%, with the likes of Spain on HBO Max, Germany and Finland launching new versions, according to K7’s latest Tracking the Giants report, which will be presented at MIP TV today in Cannes.
It is the first time in four years that The Masked Singer hasn’t been the most launched format around the world, with a quieter 2023 for the smash Korean series that is now more established in major territories.
And The Traitors “looks set to further consolidate its rapid ascent up the global format charts” with nine launches coming in 2024, which will bring its total around the world to 30, added K7.
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