Todd Spangler NY Digital Editor AMC Theatres is mothballing its on-demand movie service — and moving users and their content libraries over to Vudu, the video rental and sell-through streaming platform owned by NBCUniversal’s Fandango.
Starting Thursday, June 1, AMC Theatres On Demand users can transfer their accounts to Vudu, which now serves as the theater chain’s streaming platform.
With the transition, the companies said, many of the movies previously purchased through AMC Theatres On Demand will be “upgraded to the highest-quality format available” on Vudu, including 4K Ultra HD.
Consumers with applicable titles in their libraries will automatically receive those upgrades for free. Additionally, AMC Theatres On Demand users who are new Vudu consumers are eligible for a 15% discount on each purchase made on the service in their first month.
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