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Amazon Studios’ James Farrell Outlines Strategy for Original Content in Spain, Globally Following ‘Red Queen’ Premiere (EXCLUSIVE)

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variety.com

Jennifer Salke, head of Amazon MGM Studios, and James Farrell, the L.A.-based VP of international originals at Prime Video, flew to Madrid this week, with the world premiere of “Red Queen” (“Reina Roja”), the series adaption of the first book in Juan Gómez-Jurado’s hit trilogy, taking place on Monday night.

The streamer is rolling off the record-breaking finale of its first weekly live entertainment show “Operación Triunfo,” and has revealed that the top three of the the ten most-watched Spanish Originals of 2023 – “My Fault,” “Awareness” and “Los Farad” – have received on average 80% of streams outside of Spain, reaching a milestone for the international reach of Prime Video’s non-English language content. “The last 12 months has been a truly remarkable time for Spanish-language content,” said Salke, head of Amazon MGM Studios at Prime Video. “[That’s] not just with our global audiences, but also with critics and voters, having seen Prime Video’s ‘Argentina, 1985’ nominated for an Academy Award and our Mexican Original ‘La Caída’ winning at the International Emmy Awards.” “This year is set to be even bigger for our Spanish-language movies and series, starting with the stunning ‘Reina Roja’ coming next,” Salke continued.

Set for a Feb. 29 launch, “Red Queen” world premiered at Madrid’s iconic Teatro Fernán Gómez on Monday night with cast members, including Victoria Luengo, Hovik Keuchkerian, Àlex Brendemühl, Nacho Fresneda, Celia Freijeiro, directors Koldo Serra and Julián de Tavira and Spanish celebrities including the stars of “Operación Triunfo,” along with Farrell and Maria Jose Rodríguez Perez, head of Spanish Originals at Amazon Studios.

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