Amazon Studios’ James Farrell Outlines Strategy for Original Content in Spain, Globally Following ‘Red Queen’ Premiere (EXCLUSIVE)
Jennifer Salke, head of Amazon MGM Studios, and James Farrell, the L.A.-based VP of international originals at Prime Video, flew to Madrid this week, with the world premiere of “Red Queen” (“Reina Roja”), the series adaption of the first book in Juan Gómez-Jurado’s hit trilogy, taking place on Monday night. The streamer is rolling off the record-breaking finale of its first weekly live entertainment show “Operación Triunfo,” and has revealed that the top three of the the ten most-watched Spanish Originals of 2023 – “My Fault,” “Awareness” and “Los Farad” – have received on average 80% of streams outside of Spain, reaching a milestone for the international reach of Prime Video’s non-English language content.