Brian Steinberg Senior TV Editor In an unexpected Madison Avenue shake-up, NBCUniversal has poached Alison Levin, a senior advertising executive at Roku, who will take on one of the media giant’s most senior sales roles.
Levin, who was named a president of NBCU’s ad-sales unit, will report to Mark Marshall, global chairman. Levin, who will join NBC in December, will take oversight of ad-sales work across national and local media as well as sports and Olympics efforts.
She will also be charged with shaping strategy as NBCU — and its rivals — focus increasingly on helping advertisers connect with specific types of consumers across a broad portfolio of media properties.
Levin was just last month promoted to head of global revenue at Roku in a reorganization. NBCUniversal also elevated Karen Kovacs to president of client partnerships, also reporting to Marshall.
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