After BTS & ‘Squid Game’, How Webtoons Are Becoming The Latest Korean Cultural Export To Have A Global Impact
deadline.comSouth Korea is known globally for its web series, movies and K-pop, with content including Squid Game and Parasite and groups like BTS and Blackpink becoming household names internationally.
But there is another Korean cultural export – webtoons and their associated IP – that is starting to have an impact, not just in Korea, but around the world.
Webtoons are comics that have been designed specifically for mobile phones. Unlike Western comics and Japanese manga, they’re composed of single panels arranged vertically so that they can be easily scrolled through with one hand while you’re using the other to hang off the strap of your local commuter train.
Originating on the platforms of two Korean tech giants, Daum (which was later absorbed into Kakao) and Naver, in the early 2000s, the format is already huge across Asia and has become an invaluable source of IP for the region’s booming streaming industry.
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