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ABS-CBN Boss On Partnering With Former Network Rival GMA On Filipino Variety Series ‘It’s Showtime’
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deadline.comThe CEO of ABS-CBN has lifted the lid on how the media conglom’s first collaboration with former network rival GMA typifies a new era of business for the Filipino company.
ABS-CBS teamed with GMA to air the popular midday variety show It’s Showtime, which will air from April 6 on GMA’s main channel.
The series is a long-running franchise that first premiered in 2009 on ABS-CBN, 11 years before the company lost its broadcasting license due to a Philippines‘ National Telecommunications Commission order in 2020.
Since then, the Filipino media giant has pivoted to focus on content production, partnering with other companies to distribute shows domestically.
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