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ABS-CBN Boss On Partnering With Former Network Rival GMA On Filipino Variety Series ‘It’s Showtime’

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deadline.com

The CEO of ABS-CBN has lifted the lid on how the media conglom’s first collaboration with former network rival GMA typifies a new era of business for the Filipino company.

ABS-CBS teamed with GMA to air the popular midday variety show It’s Showtime, which will air from April 6 on GMA’s main channel.

The series is a long-running franchise that first premiered in 2009 on ABS-CBN, 11 years before the company lost its broadcasting license due to a Philippines‘ National Telecommunications Commission order in 2020.

Since then, the Filipino media giant has pivoted to focus on content production, partnering with other companies to distribute shows domestically.

Read more on deadline.com
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