Naman Ramachandran Sony Pictures Entertainment (SPE) has signed a one-year deal that is a mix of exclusive and non-exclusive library titles for the Pakistan market with streamer Begin.
Backed by venture accelerator Z2C Limited, Begin is an SVOD platform that serves the Southwest Asian region, with licensed deals in live sports and entertainment.
The deal also includes TV Shows such “The Goldbergs,” “Damages,” “The Big C,” “Preacher,” “Sneaky Pete,” “Men in Black” and “Jackie Chan Adventures.” Begin will also license rights to select titles from SPE’s film library.
Begin has existing live sports deals with Professional Golfers Association, Saudi Premier League and All Elite Wrestling. Jonathan Mark, chief commercial officer at Begin, said: “Sony Pictures is a great partner and we are thrilled to expand our relationship through this forward-thinking agreement.
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