A version of this story about the Cannes market first appeared in Cannes issue of TheWrap magazine.Saying last year’s Cannes was a return to normal might have been a misnomer.
Sure, COVID was manageable and people were able to gather in person without the mandatory testing of previous years, but the transition from almost two years of isolation back to travel was a slow one. “Even though last year was a pretty robust market, there were still the remnants of COVID and certain territories not traveling,” said Dylan Leiner, Sony Pictures Classics’ EVP of acquisitions and production.For many traveling to France in May, this year’s festival may finally be the return to normal that people are hoping for. “This may be one of the largest, most attended markets we’ve ever seen for Cannes,” said Jason Buckley, EVP of worldwide sales and distribution for Village Roadshow Entertainment Group, who also cites how few apartments are available to rent in the expensive city on the French Riviera. “This market, in general is going to be one of the bigger ones we’ve seen post-COVID.”The Marché du Film, the Cannes marketplace that takes place in the Palais des Festivals a couple of floors below the theaters that will screen films from the official selection, estimates it will attract 12,500 film professionals from 121 countries, showcase 4,000 films and hold more than 100 conferences.
Films for sale there will range from the art-house titles in the Cannes program to genre flicks and unmade projects in search of international financing to move from the page to the screen.But the optimism is cautious, many participants in this year’s market said.
Read more on thewrap.com
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