YouTube has launched a new feature that will allow users to make music using A.I. voice clones of some of the world’s biggest artists.Earlier this week, the streaming platform announced Dream Track – a text-based feature that will use artificial intelligence to generate songs based on what qualities the user wants, such as the track’s mood or concept.
Last month, it was reported that the feature was in development and that YouTube was in talks with the world’s biggest label groups; Universal Music Group (UMG), Sony Music Entertainment and Warner Music Group.Nine artists have already lent their voices to the cause – Demi Lovato, Alec Benjamin, Charlie Puth, Charli XCX, John Legend, Sia, T-Pain, Troye Sivan, and Papoose — and the experiment will only be available for a small group of users.In a blog post, a YouTube spokesperson said that Dream Track song snippets will be up to 30 seconds long.
Lyor Cohen, YouTube’s global head of music, and Toni Reid, VP of Emerging Experiences and Community, explained that the “experiment” is “designed to help explore how the technology could be used to create deeper connections between artists and creators, and ultimately, their fans.”“Combined, these experiments explore the potential of AI features to help artists and creators stretch their imaginations and augment their creative processes,” they said. “And, in turn, fans will be able to connect to the creatives they love in new ways, bringing them closer together through interactive tools and experiences.
All of this will help us iterate and enhance the technology, informing applications for the future.”Dream Track was one of the many new A.I.Read more on nme.com
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