New year, new look! EPIX changed its name to MGM+ earlier this month — but the platform’s impressive roster of shows and movies remains.The MGM-owned cable network and streaming service announced in September 2022 that it would take its parent company’s moniker after Amazon’s $8.5 billion acquisition of MGM that year.“We have felt for some time that this is the best service that many people have never heard of,” head of MGM+ Michael Wright — who was president of EPIX since 2017 — said at the time. “Other than individual shows, the service has never been marketed.
Now you have this incredibly powerful, loud name that means something to people. You could spend five years and $100 million trying to launch a new brand, and you wouldn’t have the brand equity that you get with MGM.
It’s really something of a gift.”Wright noted that the platform holds “a hybrid space” between streaming and traditional cable programming. “We are a linear service as well as a digital service,” he said, adding that MGM+ will continue to be “a celebration of the MGM brand” while still “acquiring films from other studios.”EPIX officially made the switch to its new name on January 15.
Along with original series, subscribers will have access to a wide range of classic films and new favorites including No Time to Die, House of Gucci and Licorice Pizza.
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