Walmart Hopes Black Friday Shoppers Binge 10-Episode Ad Campaign That Emulates TV Favorites
variety.comBrian Steinberg Senior TV Editor Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial.
The retailing giant hopes to get consumers in the mood for Black Friday deals with a ten-part “series” of commercials that talk up great bargains that are available at its stores.
Walmart has tapped actors including Taye Diggs, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Chad Michael Murray Jake Shane and Walton Goggins to take part in vignettes that are likely to remind viewers of video favorites such as “Bridgerton,” “Yellowstone,” “Friday Night Lights” or “Vampire Diaries.” Each ad contains a sneak preview of the next in the series, and also highlights a Black Friday offer.
The first piece in the series, a preview of the campaign, is expected to surface Monday. “The holidays are an incredibly busy time of year for people and an incredibly cluttered time of year for advertisers,” says William White, chief marketing officer of Walmart U.S., during an interview. “To stand out at Black Friday and get our customers excited about deals, we are focusing on breakthrough creative that sparks conversation and sparks engagement.” Each ad will tout various deals for such items as an Apple iPhone 13 or a Jessica Simpson women’s puffer coat.
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