Jennifer Maas TV Business Writer Vice Studios had a new hit on its hands with the late May launch of “Bama Rush,” which the studio’s co-founder and chief content officer Danny Gabai says was Max’s most-streamed doc feature debut.
But with that large viewership also came a significant discourse surrounding the extent to which “Bama Rush” director Rachel Fleit is present in her own doc about college students “rushing” to get into the sororities at the University of Alabama.
That choice didn’t sit well with people who avidly followed the #BamaRush phenomenon that first swept TikTok in the summer of 2021 and again last “season” and would have preferred more behind-the-scenes content about the rush process, rather than portions devoted to Fleit’s reaction to the situation. “In making any content, you have to make directorial and authorial choices,” Gabai told Variety. “And very early on, we saw young women were revealing that they’re dealing with a variety of issues and our take was, do we hide that and give people a version of what they were seeing in the social media posts, or do we actually try to dig a layer deeper and understand all the things these people are wrangling with?
It was a directorial choice on Rachel’s part, and we’re always going to back our filmmakers. If you wanted to see what’s happening in season after season of #BamaRush, you could go see that on a variety of social media apps.” Vice Studios entertainment exec Andrew Freston added: “Obviously #BamaRush was a big, viral phenomenon in August of 2021.
Read more on variety.com
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