UTA Acquires JUV, Agency and Consulting Firm Specializing in Targeting Gen Z Consumers
variety.comTodd Spangler NY Digital Editor UTA is tucking a small acquisition into its marketing division: The company announced the acquisition of JUV Consulting, a marketing, creative services and research agency that helps clients target Gen Z consumers.
The JUV operations, to be rebranded as Next Gen, will become a new practice within UTA’s entertainment marketing division. About a dozen of JUV Consulting’s employees will join UTA, including CEO Ziad Ahmed (pictured above), working at UTA’s offices in Los Angeles, New York and Chicago.
Terms of the deal weren’t disclosed. The addition of JUV (juvconsulting.com) promises to augment UTA’s marketing and branding capabilities.
Its biggest push into the space came in 2021, when UTA acquired media and marketing consulting firm MediaLink for $125 million.
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