The U.S. is the biggest women’s soccer market and FIFA officials catered their Women’s World Cup schedule for audiences in North America.
With the competition taking place between Australia and New Zealand, games were scheduled to accommodate U.S. viewers tuning in to Fox Sports and Telemundo.
Two games for the U.S. Women’s National Soccer Team were scheduled at 1 p.m. in New Zealand, which is 9 p.m. ET in the U.S., right during primetime.
The U.S. is part of Group E and the winner of the group would play a game at noon in Sydney. Their thought process was that the USWNT would have no problem landing the top spot and would work out perfectly.
Read more on deadline.com
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