Universal, Focus Bring Theater Workers Onstage for Wide-Ranging CinemaCon Showcase
thewrap.commany CinemaCon attendees with a presentation that featured various movie theater owners introducing the studio’s upcoming attractions.
This year, they did it again for arguably the most diverse studio presentation at the trade show. “We remain committed to bringing the best films from the best directors to your theaters,” Universal domestic distribution head Jim Orr said, highlighting that Universal and Focus lead the film industry with a combined 25 films hitting theaters in 2022. “If we narrow what we release, our mutual audience will only get smaller.
Of course we need the biggest blockbusters, but we need more than that to keep thriving.” After an introduction by Orr and Universal chairman Donna Langley, the presentation consisted of various CinemaCon attendees who introduced the filmmakers and stars behind the studio’s upcoming films, including “Nope” director Jordan Peele who provided the first footage of his enigmatic third horror film.
The theater owners also talked about the impact these filmmakers had on their businesses, such as NextAct Cinema co-founder Anthony Fykes, who pointed out that when he opened the first Black-owned theater in Maryland in 2019, Peele’s “Us” was one of the first major hits they had at their cinema.
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