Todd Spangler NY Digital Editor TikTok has added the ability to create text-based posts — alongside its central short-form video format — although the move is more about giving users a new option for sharing content, rather than representing a new challenge to Elon Musk’s Twitter (which is rebranding as X) or Instagram’s Threads.
TikTok’s new text posts have a 1,000-character limit. Users can customize their text posts by adding a sound (such as song snippets), tagging a location, enabling comments and allowing Duets, among other features.
Unlike Twitter or Threads, on TikTok, text-based posts aren’t designed to facilitate a conversation — TikTok posts still function more like Instagram posts, which followers may be able to comment on but that’s not the main point.
TikTok says text posts on the app are “a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity.
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