Todd Spangler NY Digital Editor Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X — complete with a new X logo that has replaced the bonny blue birdie on the service’s website.
Per Musk, you won’t be posting tweets on his social platform, you will be throwing up… “x’s.” Musk’s hand-picked new CEO Linda Yaccarino, late of NBCUniversal, tried to explain the situation. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services and opportunities,” she, uh, x’d on Sunday. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.” But the only evident changes for Twitter, as of now, are that Musk is insisting everyone call it X, and the introduction of the new X logo (which is “so generic that it appears almost identical to the Unicode character ‘Mathematical Double-Struck Capital X,'” as the Verge observed) — but only on the web interface.
Still unchanged are the Twitter name, the term “tweet” and other elements of the overall Twitter brand. The company launched x.com, but that redirects to twitter.com.
The button on the website for creating a post still says “Tweet” and the search bar still says “Search Twitter.” And tweets embedded on third-party sites still carry the blue bird logo (see below).
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