Ticketmaster launches priority ticket access to Avenged Sevenfold NFT holders

completemusicupdate.com:

Ticketmaster has launched crypto wallet integration on Avenged Sevenfold’s upcoming US tour, allowing members of the band’s Death Bats NFT-based fan club to access priority tickets ahead of the general public.“We have integrated Death Bats Club into Ticketmaster, assuring that fans get the best tickets at the best prices without bots, scalpers and long wait-times”, says the band’s frontman M Shadows.Avenged Sevenfold launched the Death Bats Club in 2021 with a collection of 10,000 NFTs, providing fans who purchased them with access to various perks, including giveaways and meet-and-greet opportunities.

Now early access to tickets has been added to that.Ticketmaster itself has also got involved in Web3 and NFT stuff in recent years, offering commemorative tokens for various events.

However, this is the first time it’s offered an integration to directly purchase tickets. This initial test of the system with Avenged Sevenfold is now being rolled out to other artists who are in on the whole NFT thing.“Avenged Sevenfold used the capability to offer first access to tickets, but there are a variety of ways it can be used by artists in the future”, says Ticketmaster’s EVP Global Music David Marcus. “From unlocking premier seats to special experiences like sitting in on soundcheck”.“Token-gated ticket sales are available as part of our expanding Web3 services and other features that help artists set their own terms on how tickets get to fans”, he continues. “Any artist who is minting their own NFTs or partnering with another independent community can explore with token-gated ticketing now”.Ticketmaster’s token-gated sales are compatible with any tokens minted on Ethereum and stored in dapp wallets, such as MetaMask or Coinbase..