Bored Ape Yacht Club Creators Yuga Labs Sign Representation Deal With Madonna, U2 Manager Guy Oseary (EXCLUSIVE)
Shirley Halperin Executive Editor, MusicAs the NFT — or nonfungible tokens — marketplace has found its footing among the crypto rich, spurring the digital collectibles to reach sales highs of over $2 billion in the first quarter of 2021, per CNBC, Hollywood has increasingly looked to the emerging sector as a space ripe for representation. Jumping in with both feet is Guy Oseary, founder of the management firm Maverick, whose clients include Madonna, U2, and — newly signed — the Bored Ape Yacht Club.Yuga Labs are the creators of the NFT collection, known colloquially as BAYC, which was first released as a set of 10,000 computer-generated cartoon ape avatars in April.