This Morning has left some viewers in disbelief after the show featured a special Christmas segment during Thursday's episode, which aired on the final day of August.
Andi Peters and Rochelle Humes, who have been stepping in to host the show over recent weeks, failed to get viewers into the festive spirit, with many taking to social media to complain that it's far too early for Christmas preparations.The duo were joined by celebrity make-up artist and presenter Bryony Blake who told viewers: "We've come back from our summer holidays a little bit blue so I feel like all the shops are going, 'Come on guys there's still Christmas to look forward to.' "I think it's really sensible to pre-think things and you can buy stuff now and just keep it for that time so it's not too stressful because it can get quite stressful." Although not everyone was feeling Christmassy, with Rochelle admitting that it was still far too early for her to be getting into the festive spirit.
And viewers at home seemed inclined to agree with the former Saturdays singer, with one writing on Twitter: "How insensitive is @thismorning! "Children are not yet back at school.
Parents under pressure with uniforms etc and you're doing a Christmas [snowman emoji] item!?? Give ordinary working families a break and stop this unnecessary pressure! #ThisMorning," "Christmas is a difficult time for many people, why do they have to shove it down our throats in August!?#ThisMorning" added another.
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