‘The Only Way Is Essex’ Producer Lime Signs Former Viacom International Studios Boss
deadline.comThe Only Way is Essex producer Lime Pictures has snapped up one of the highest-profile execs to have left Paramount Global’s UK unscripted arm following its closure.
Joe McLusky, who was Viacom International Studios’ (VIS) Vice President and General Manager, Non-Scripted, has become Lime’s Director of Production Unscripted, replacing now-Monkey MD Helen Kruger Bratt.
He will oversee all UK unscripted production across Lime Pictures and its All3Media stablemates Lion Television and Wise Owl Films.
McLusky is an experienced exec who has previously worked for Lime along with ITV Studios, Shine and Granada. At VIS, he oversaw a team making hundreds of hours of shows per year, mostly for Paramount network Channel 5 and MTV, including the likes of Cruising with Jane McDonald and Catfish UK.
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