‘Twilight’ Director Was Told $29 Million Is ‘Probably All This Movie Can Ever Make’ at the Box Office — It Then Made $35 Million on Opening Day
variety.comZack Sharf Digital News Director With “Twilight” celebrating its 15th anniversary this month, director Catherine Hardwicke joined the “Happy Sad Confused” spinoff podcast “Watchalong” to remember all the highs and lows that went into getting the vampire romance made.
One of her more interesting revelations revolves around how impossible it was to predict the film’s box office. No one was expecting a phenomenon, and Hardwicke was even told her film would probably never crack the $30 million mark. “Every studio in town turned this down,” Hardwicke said. “MTV and Paramount, they put it in turnaround.
Everyone said we weren’t making this. Even when I started on the job, they said, ‘You know, “Sisterhood of the Traveling Pants” was a popular book for girls.
It made $29 million. That’s probably all this movie can ever make.’ Of course our opening weekend was $69 million and we made $400 million overall.
Read more on variety.com