The Lede Company Names Michael Avento Head Of London Office As Part Of International Expansion Plan
deadline.comEXCLUSIVE: Publicity firm The Lede Company has promoted and relocated New York-based Senior Executive Matthew Avento to the UK where he will serve as Head of Talent and Strategic Communications in the London office.
The move comes as Lede looks to grow its footprint in Europe. In his new role, Avento will oversee the expansion, focusing on UK and European talent and brands as well as U.S.
and other global clientele seeking international press and strategy services. He will continue to manage his existing clients and will report to The Lede Company co-founders and co-CEOs Amanda Silverman, Sarah Rothman, Meredith O’Sullivan, and Christine Su.
Avento, who joined Lede in 2019, works across both talent and corporate clientele. His talent roster includes Jennifer Garner, Neil Patrick Harris, Shawn Mendes, Ariana DeBose, Hong Chau, Gracie Abrams, Jodie Turner-Smith, Teyana Taylor, Taylor Zakhar Perez, Sofia Boutella, Aisling Franciosi, among others.
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