‘The Flash’, Despite No Pizzazz, Will Remain In Charge Of Weekend; ‘No Hard Feelings’ & ‘Asteroid City’ Hope To Bring Laughs – Box Office Preview
deadline.comWarner Bros DC’s The Flash, despite tumbling down with a $55M start, will remain atop the box office with a $16.5M-$24.7M second weekend take as the marketplace largely takes a breath sans tentpoles before Disney/Lucasfilm’s Indiana Jones and the Dial of Destiny arrives for the Independent Day stretch.
That weekend 2 slide for The Flash reps a 55% to 70% decline. A lot of deja vu here for Warner Bros when it comes to The Flash.
Remember Ryan Reynolds’ Green Lantern back in 2011? That was also another attempt to start a DC franchise off a deep universe character.
There’s nothing wrong with that, however, lessons weren’t learned here by Warners as they spent $200M to make Green Lantern, and $200M to make The Flash — a pricetag deemed too high by sources to start a franchise.
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