The CAA Vault, Which Stores AI Clones of Talent, Taps Veritone as Tech Partner
variety.comTodd Spangler NY Digital Editor CAA has turned to technology vendor Veritone to help build and operate the talent agency’s early-stage database housing replicas of its clients’ digital likenesses.
In September 2023, CAA launched The CAA Vault, an in-house service based in Burbank, Calif., that can scan, capture and securely store clients’ digital likenesses (face and body) and voice.
The point is to give talent ownership, control and permission over their digital identities to address issues of consent, credit and compensation related to AI usage.
CAA inked a strategic partnership with Veritone to power The CAA Vault. Under the arrangement, CAA is accessing Veritone’s Digital Media Hub technology to store the intellectual property for participating talent.
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