, I decided to implement more of my analyst’s suggested aesthetic changes. First up? Switching to brown mascara.I know, it sounds shocking; is nothing short of beloved.
But it turns out, people are really intrigued by brown mascara: I think I got more DM responses to my brown mascara testing Instagram stories than I did to wish me a happy birthday, which made me realize that it's time to write this story.Aside from follower interest, there are plenty of perks to branching out into brown.
For example, depending on your skin tone, personal style, and color season, non-black mascara can make your eyes, features, and even while darker shades like black and gray could actually be washing you out, as it did for me me.
But the reason most people love the look is that regardless of your skin tone or features, brown mascara looks more natural, which makes it a perfect match for daytime-friendly or And people are finally catching on: Web searches for brown mascara have nearly doubled in 2024, according to data-aggregation platform .
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