Giggs and Quavo unite on ‘Big In Da Game’ – the debut single from KidSuper Records

nme.com:

Giggs and Quavo have teamed up on the new track ‘Big In Da Game’ which marks the debut single on KidSuper Records.Colm Dillane, the founder and designer of the KidSuper fashion label has now branched out into music, creating KidSuper records – the company’s own record label. ‘Big In Da Game’ is the first single to be released under the music label and sees the Atlanta rapper and the Britsh rapper collab on an amped-up track while spitting: “Excuse me, you sound stupid, I’ll excuse your ignorance / We shoot up, run through predicaments / You think me and you’s equivalent / Make two moves, then choose my dividends.” The song had its debut at the KidSuper Autumn/winter 2024 ‘STRING THEORY’ show during Paris Fashion Week.

Directed and produced by KidSuper Studios, the song’s accompanying music video features Dillane, Quavo and Giggs in a Peaky Blinders and Snatch-inspired cinematic clip.Speaking about the track in a press release, Giggs said: “Really excited to share with the world this cool collaboration, blending different worlds.

Fashion. Hip Hop. UK rappers. U.S. rappers.”Dillaine added: “Since Day one, music has always been an integral part of KidSuper – from housing artists to making album arts, merch collaborations, hosting pop-ups, etc.

KidSuper Records was always a pipe dream.. we even made merch for it before it existed. And it’s crazy to think that something that started as an idea over 10 years ago has now evolved into a real song, debuted at Paris Fashion Week, with Giggs and Quavo, out on our very own record label.