It is probably no accident that Apple has chosen this week to launch its own legendary toy biopic, The Beanie Bubble, in the shadow of Warner Bros.
about-to-be blockbuster Barbie. It can only benefit from the obvious connections and themes of female empowerment bubbling under the surface of both.
The latest in a Hollywood trend of 2023 movie releases focusing on origin stories of products (Air, Tetris, Flamin’ Hot, BlackBerry, Barbie) , it proves there is fertile creative ground in these movies as each of them so far has much to recommend.
This one , a feature directorial debut for the husband and wife team of Damian Kulash Jr. and Kristin Gore (the latter also writing the screenplay), is a razor sharp look at the Beanie Baby phenomenon of the 90’s, but one more interested in the relationships of the people behind it, as much as the rise and fall of the lovable plush toys themselves.
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