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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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How The SAG-AFTRA Strike Could Upend This Year’s Movie Release Schedule & Box Office

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deadline.com

On the edge of what is bound to be the domestic box office’s third $200M+ weekend thanks to Barbie and Oppenheimer, the motion picture industry’s fret is whether the great post-pandemic moviegoing rebound is about to screech to a halt due to the SAG-AFTRA strike and actors prohibited from promoting.

Barbie and Oppenheimer are expected to gross a combined $150M this weekend, with many moviegoers planning double features. All of this momentum has been built on the backs of each pic’s casts’ globe-trotting press tours.

Currently, the 2023 domestic box office through July 16 at $5 billion is surging 13% ahead of last year which ended at $7.4 billion.

Is a great thing about to go very wrong? Studios’ marketing and distribution brass remain vigilant as to whether they’ll start moving titles, assessing the calendar weekly.

Read more on deadline.com
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