TelevisaUnivision CEO Wade Davis says advertisers “feel like they have more options” due to the influx of ad-supported streaming outlets of late.
As a result, it is “taking a little longer” for his sales team to conclude the upfront process, Davis added, he doesn’t see that delay having a material downside given strong trends in pricing in the scatter market.
Unlike upfront inventory, scatter ads are bought much closer to the airdate of programming, offering advertisers more flexibility but generally at a higher cost.
The exec’s remarks came during TelevisaUnivision’s second-quarter earnings call. The privately held Hispanic media company earlier Tuesday reported a 2% uptick in advertising revenue in the U.S.
Read more on deadline.com
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