Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Taylor Swift, Olivia Rodrigo, K-Pop Acts See a Huge Boost in 2024 Sales With ‘Variants’: The Same Album in Different Packages
variety.comJem Aswad Executive Editor, Music Exclusive bonus tracks… Five different shades of vinyl… Tour booklet with exclusive photos… “Fans First” exclusive picture disc… Boxed set with candle, hoodie and CD… Target exclusive, Amazon exclusive, Urban Outfitters exclusive… exclusive exclusive exclusive… “Variants” — multiple different vinyl, CD or cassette versions of an already-released album or EP — have become a booming business in the music industry, helping to drive sales and chart numbers for artists ranging from superstars to cult favorites.
According to Luminate Data’s 2024 mid-year report released Tuesday morning, the top 10 U.S. physical albums of 2024 carried an average of seven different vinyl variants, two cassettes and 13 CDs (the latter mostly for K-pop acts).
Unquestionably in Taylor Swift’s case, they’ve helped her latest album, “The Tortured Poets Department” to hold the No. 1 spot on the Billboard 200 for 12 weeks, three months past its April 19 release date (a rarity in these short-attention-span times).
Each time a contender for the No. 1 spot rises up, she drops new, limited-edition variants that give the album’s sales another boost.
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