Super Bowl ads are huge. Viewed by billions of people and made with large budgets, these brief blockbuster productions are usually compilations of the best of the best; the best talent, the best writing, and the best products.
They’re so famous that many people tune in to the Super Bowl for the ads only. This means that they cost a lot of money, from crazy paychecks to the talent involved, to hefty fees paid for the spot on the schedule.
Super Bowl: Alicia Keys to join Usher as a special guest at the Halftime ShowChristian McCaffrey reveals Olivia Culpo is planning their wedding as he readies for the Super BowlCNN reports that companies pay celebrities millions of dollars for a few days work.
Last year’s famous Dunkin Donuts ad with Ben Affleck resulted in a $10 million dollar paycheck. Affleck’s partnership was a special one though; Aside from featuring him in front of the camera, he got involved with the whole idea, developing it alongside his company, Artists Equity, which also directed and produced the commercial.In other cases, paychecks can range widely. “It can be as little as $25,000 for someone to do a cameo that’s not a megastar, but as high as $10 million.
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