Streaming Services Struggle With Churn Despite Continued Growth As Even Buzzy Shows Can’t Keep Subscribers Around
deadline.comEven as streaming continues to grow, subscribers are still cycling through the premium services to watch their favorite shows, rather than committing to any or all of them.
According to Samba TV‘s latest State of Viewership Report, U.S. households watched a record level of streaming content in the first half of the year, up 40% from the same time frame in 2023.
However, the same report also states that about 44% of subscribers are only willing to watch one or two platforms per six months.
Subscription Video On Demand (SVOD) platforms are still consistently adding subscribers each quarter, but cancellations each quarter have also grown, and the services only added about 4.8M net subscribers in Q1 2024 — down more than 3M from the previous quarter.
Read more on deadline.com