Snoop Dogg had some choice words about the “fucked up” streaming models that have led the Writers Guild of America to go on strike over writers’ compensation. “[Artists] need to figure it out the same way the writers are figuring it out,” Snoop said during a panel on Wednesday with Variety‘s Executive Music Editor Shirley Halperin, and his co-panelist and business partner, Gamma’s Larry Jackson. “The writers are striking because [of] streaming, they can’t get paid.
Because when it’s on the platform, it’s not like in the box office.” He continued, “I don’t understand how the fuck you get paid off of that shit.
Somebody explain to me how you can get a billion streams and not get a million dollars?… That’s the main gripe with a lot of us artists is that we do major numbers… but it don’t add up to the money… it’s not working for the artist right now.” Much of the conversation, which took place at Milken Institutes’ 2023 Global Conference, revolved around Jackson’s newly launched Gamma business and its significant investment in Vydia — its digital distribution arm which established a major foothold in Africa in 2017 and is slated to rebrand as Gamma Distribution in the coming months.
With a background as Apple Music’s global creative director, Jackson said Gamma is also well-positioned in its ability to plug into physical sales.
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