Sigur Rós launch ‘ÁTTA’ film experiment wth new ‘8’ video
nme.comSigur Rós have announced an experimental video series for their album ‘ÁTTA’.The film experiment will feature 10 music videos – one for each track of ‘ÁTTA‘ – all created by different directors with “no rules or boundaries”, according to their website.
The first of the 10, ‘8’, was directed by Icelandic artist Rúrí, known for her political and environmental feminist activism.
Her 1983 installation “Rainbow I” serves as the artwork for the album.“Among the many gems of the album ‘ÁTTA’, it was the song “8” that captivated me.
It immediately connected not only to the present, but also to infinity. Catharsis – soft, melancholic, powerful and uplifting,” said Rúrí.The video follows the previous two short films released for ‘Andrá’ and ‘Blóðberg’. ‘Andrá’ was directed by Katya Gimro and Alexey Krupnik.
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