Scooter Braun retiring from music management after losing Ariana Grande, Justin Bieber as clients

nypost.com:

announced on Instagram Monday that after 23 years he’s retiring from music management but is keeping his position as CEO of HYBE America, the South Korean entertainment corporation behind K-pop megastars BTS.This comes after Braun parted ways with some of his biggest clients including Justin Bieber, Ariana Grande and Demi Lovato last year.“After 23 years this chapter as a music manager has come to an end,” Braun wrote. “It’s a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question ‘Who would I be without them?’ I was really just 19 years old when I started.

And for 20 years I loved it.”Braun explained that his focus has changed now that he has a family.“As my children got older, and my personal Iife took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose,” said Braun, who split from his ex-wife and the mother of his three children, Yael Cohen, in 2021.“The sacrifices I was once willing to make I could no longer justify,” he added.Braun told his followers that his decision to leave music management has been in the works for the last two years. “But it wasn’t until last summer that this new chapter became a reality,” he said. “One of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction.

We had been through so much together over the last decade, but instead of being hurt I saw it as a sign.”He continued: “I have nothing but love for those I have worked with over the years, and as we develop a different working relationship, I will always be in their corner to consult and support them whether it be directly or from afar.