Sacrilegious chic is the trendiest way to protest
thefader.comIn the fall of 2019, Brooklyn creative collective MSCHF sent “cool pastors” and holier-than-thou hypebeasts into a frenzy by releasing a pair of white Nike Air Max 97s with a crucifix pendant and Holy Water in the soles.
Dubbed the Jesus Shoe, it was a viral sensation that cost more than what most Americans pay for a month’s rent and sold out in less than a minute.
In the mainstream market, the shoe acted as a symbol of status and sanctity during a brief moment when celebrities were flocking to Hillsong Church to see disgraced former pastor, Carl Lentz, and Kanye West’s Sunday Service, dressed head-to-toe in Fear of God’s faith-based streetwear.
Except what Drake and the other Christian clout-chasers didn’t know was that they’d unknowingly dropped a rack on something that was sneakily sacrilegious..
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